Hey, I'm Lauren!
It all started with me BS'ing my way into my first big girl corporate job.
I literally bought a paid search advertising book 3 days before an interview for a PAID SEARCH JOB and I spent 3 DAYS reading it from cover to cover. The position was NOT entry level, although I was. So I had to learn every little thing I could to appear knowledgeable and experienced. (And guess what, I got the job)!
Not to toot my own horn, but if I'm passionate about something, learning comes easy to me. So very quickly, I learned. I excelled. And 7 months later, I did what I came there for.
I transferred to their state-of-the-art social media room and I ABSORBED everything. I managed advertising campaigns with big (I'm talking hundreds of thousands of dollars big) budgets. I reported on campaigns, provided insights, and got to witness some pretty cool stuff - but I always had a passion for entrepreneurship and doing things 'my way.'
Eventually, I took the leap, quit my job, hired my first employee, and had a solid team of contractors. Seems like I had it all together, right?
And at the core of all my problems was one thing. My strategy for the brand wasn't clear. I was relying on word of mouth for new clients and not doing the one thing I did best for my clients: online marketing. For my own dang brand!
I went back to the drawing board and restrategized the heck out of how we WANTED to gain clients. And gain clients the new, fulfilling way... we did.
In the summer of 2020, the opportunity came along to sell LBMG Marketing to a local tech company and join them as their Marketing Director - and we took it.
But it wasn't long (just a few weeks) until my heart was pulling my brain and entire being back to entrepreneurship - which at my core is what I love. All the stars aligned and just as soon as I started missing the branding-building and entrepreneurship that I loved, I got the call that my new job with the fancy title wasn't going to work out.
I knew this was it. This was my chance, with my new CLEAR vision, to build the brand of my dreams - a brand about helping ambitious entrepreneurs just like myself make their dreams their reality, have a heck of a lot of fun while doing it, and getting there much faster with so much less overwhlem..
I am a marketing consultant, brand strategist and the founder of Brand Good Time.
Every day, I work with amazing creatives to help them grow their brand. I'm my clients' hypewoman in every sense of the word and I couldn't think of anything I'd rather be doing!
my background isn't glamorous. In fact, it's a little crazy...
and so, Brand Good Time was born.
Thought I had it figured out. I most definitely did not have it figured out.
If you wanted a peek down that memory lane...
Two thousand something
Proof of adventurous and daring nature
Corporate Agency Job
Can you tell I loved it
So while I was there, I founded my first company: LBMG Marketing, where I started taking on clients of my own (side hustle, say what!)