Hey, I'm Lauren!
I became digitally creative over time, but it all started when I ‘BS’d’ my experience in an interview… And I didn’t just BS through the first interview, I did it in the second and third one too.
I literally bought a paid search Ad book 3 days before an interview for a PAID SEARCH JOB and I spent 3 DAYS reading it from cover to cover. The position was NOT entry level, although I was. So I had to learn every little thing I could to appear knowledgeable and experienced. (And guess what, I got the job)!
Not to toot my own horn, but if I'm passionate about something, learning comes easy to me. Very quickly, I learned. I excelled. And 7 months later, I did what I came there for.
I transferred to their state-of-the-art social media room and I ABSORBED everything. I managed advertising campaigns with big budgets. I reported on campaigns, provided insights, and got to witness some pretty cool stuff. And while I was in there, I founded my first company LBMG Marketing and caught my first big client, and that is how it all began.
I took the leap, eventually hired my first employee, and had a solid team of contractors. Seems like I had it all together, right?
And at the core of all my problems was one thing. My message and strategy for the brand wasn't clear. I was relying on word of mouth for new clients and not doing the one thing I did best for my clients: marketing. For my own dang brand!
So when the opportunity came along to sell LBMG Marketing to a local tech company and join them as their Marketing Director, I jumped. And I jumped because I felt burnt out of building my brand that I felt so unclear about. (And let me be clear - it was the brand, not my amazing clients).
But then something happened. The grass wasn't greener, and my heart was pulling my brain and entire being back to entrepreneurship - which at my core is what I love. All the stars aligned and just as soon as I started missing the branding-building that I loved, I got the call that my new job with the fancy title wasn't going to work out.
I knew this was it. This was my chance, with my new CLEAR vision, to build the brand of my dreams - a brand about helping ambitious entrepreneurs just like myself make their dreams their reality and have a heck of a lot of fun while doing it.
I am a marketing mentor, digital brand strategist and the founder of Brand Good Time.
Every day, I work with amazing creatives to help them grow their brand. I'm my clients' hypewoman in every sense of the word and I couldn't think of anything I'd rather be doing!
my background isn't glamorous. In fact, it's a little crazy...
and so, Brand Good Time was born.
Thought I had it figured out. I most definitely did not have it figured out.
If you wanted a peek down that memory lane...
Two thousand something
Proof of adventurous and daring nature
Corporate Agency Job
Can you tell I loved it