Increasing brand awareness + launching a new brand
For the Coach Franny brand, as limitations were placed on the industry in 2020 due to the pandemic, we had to shift our marketing efforts and lean heavy into SEO in order to reach their audiences more effectively. The biggest driver of audience growth for the brand then became the website, with over 500 organic monthly visitors. As a result, engagement increased and the Instagram grew from ~100 to over 800 followers. Through all of this change, the Mindful-Ish™ brand was born.
When Contender began using us in 2016, they had a social media audience size of 50k but no strategy to continue their online presence. Their main goals were to: increase the audience, showcase conservation efforts and promote the line of boats through social media. The uniqueness of this brand is that they produce about 250 boats per year, with about 10,000 boats 'floating' around the world since 1984 but have a combined social media reach of over 200K.
100K+ increase in audience size across all social channels
135% increase in organic site traffic growth year over year
4.7M impressions across Instagram and Facebook in 2022