Marketing Playbook

Win the mind to win the market - crafted brand messaging & strategy

You identify as a disruptive brand: you're either one-of-a few in your market or doing things RADICALLY different than your competitors. So whether you're just getting started or looking for a shakeup, tap into our team for creative brand messaging and an actionable, strategic plan.

Let’s do a little

if any of the below apply, you're in the right place

Diagnosis

Real Quick;

Your brand might be coasting on momentum and word of mouth

(not a bad thing, but what would 10x+ visibility allow you to do?)

The team is feeling weighed down by marketing to-dos

and wanting to take a more intentional approach to “campaigns”

Your messaging just isn't resonating with your audience any longer

and you know that your marketing could be working BETTER.

You’re dying to test the waters of having an agency partner

that makes this whole marketing thing, like, really fun


Your brand is ready to make its debut - and you want it to be unforgettable

(aka, you're a startup or you're launching something new, and you want to do this whole thing "right" from the jump)

Let’s do a little

if any of the below apply, you're in the right place

Diagnosis

Real Quick;

Your brand is ready to make its debut - and you want it to be unforgettable

(aka, you're a startup or you're launching something new, and you want to do this whole thing "right" from the jump)

your brand might be coasting on momentum and word of mouth

(not a bad thing, but what would 10x+ visibility allow you to do?)

The team is feeling weighed down by marketing to-dos

and wanting to take a more intentional approach to “campaigns”

Campaign launches are becoming a rather large PITA

and you’re ready for a fresh perspective - coupled with more efficient launch processes 

You’re dying to test the waters of having an agency partner

that makes this whole marketing thing, like, really fun

Let's visualize how this is going to work for you...

First,

we dive deep into the data to establish or refine your brand’s position in the market, creating a solid foundation.

Next,

we build your brand checklist and messaging guidebook, tailored to your audience’s needs and motivations as a guide for all campaigns and brand communications.

Finally,

we develop key brand campaigns and a 120-day marketing plan—a clear roadmap to help you achieve your brand goals.

No generic advice here.

Here’s the feedback:

From us, you won’t get a word salad strategy that tells you to “post 3 times per week to LinkedIn.”

Most marketers don’t do the deep dive that you do.

This was incredibly comprehensive and holistic.

You perfectly paired messaging with what the campaign LOOKS like.

I can SEE how this can make us money.

#1 reason: you get a roadmap to follow to reach visibility and business goals. #2 reason: you have access to us to help you implement it (if you don’t end up just hiring us for that, too :P). We understand how daunting it can be to receive a marketing strategy and then wonder how you are going to follow it without help. (Even if you have a team, and your team IS qualified). We help you build upon solid foundations for long-term client and customer acquisition.

Here’s why you should be excited:

Timeline

Average Investment: $5500

Start To Finish: 4–6 weeks

Typical Rundown of Scope:

  • In-depth questionnaire
  • Market analysis inclusive of SWOT, Competitive Analysis, Audience Personas, and Market Trends
  • A crafted guidebook that defines the brand identity, unique selling proposition (USP) and key messages for different segments of your target audience 
  • A written marketing strategy aligned with goals and objectives to position you as a market leader
  • Tasks, to-dos, and timelines ready for implementation
  • 2 calls: Kick-off Market review call & Strategy delivery call
  • 2 weeks of post-delivery Slack access for support
  • Exit strategy for onboarding your team OR ours to the plan

Payment plans available. 

Marketing Playbooks by Brand Good Time™

Marketing Really Isn’t A 1-Person-Job.

Get your totally disruptive brand and team on the same page for what the marketing efforts SHOULD be to accomplish those big goals you’ve set.


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