2025 is calling and your marketing *cannot* look – or feel – like it did last year. One thing we can say confidently is that consumers want experiences, especially in content and websites.

In 2025, content won’t just be how you market—it’ll define how you compete.

With sky-high consumer expectations and shrinking attention spans, brands that don’t adapt will fall behind faster than you can say “oh sh*t.”

This is the year to care about strategic content because the stakes have never been higher.

From new tech (*ahem,* AI) changing how we create to audience preferences evolving faster than ever, staying ahead means staying relevant. 

Consumers also expect websites that are bold, personalized, and a little bit magical.

Just having a functional site? Not enough.

It’s time to stand out and own your space online.

In this blog, we’re unwrapping 2025 marketing trends to help your brand start with a 💥BANG💥. 

👀pssssst…. We also added a FREE downloadable 2025 marketing trends content and website guide. Stick around!

Let’s deep dive into web and content (our specialties!) trends for 2025. 

A Sneak Peek Into 2025 Marketing Trends

AI In Full Swing: 

Brands will use AI and data analytics to create highly targeted content that resonates with individual recipients (aka hyper-personalization). 

Hyper-personalization goes beyond just using a customer’s first name in an email. It involves tailoring every aspect of the content experience to match the preferences and interests of each individual. 

Here’s an example: 

Unless you live under a rock, you probably know about Spotify’s Wrapped campaign. Every year, Spotify releases its Wrapped campaign, which provides users with a personalized overview of their music listening habits over the past year. 

This includes their most-played songs, artists, genres, and other insights based on their listening history. Behind the scenes, AI algorithms analyze each user’s listening behavior, taking into account factors such as play count, repeat listens, skips, and even the time of day when certain songs were played.

Interactive Content:

Emails and ads will incorporate gamified elements like quizzes and polls to increase engagement.

By adding interactive elements to emails, brands can break through the clutter of crowded inboxes and make their messages more engaging. 

Voice-Activated Interactions: 

As voice assistant technology continues to be found in homes, cars, and even on-the-go devices, brands are recognizing the importance of optimizing their marketing content for voice-activated interactions. 

By optimizing marketing content for voice assistants, brands can tap into a new channel for engaging with consumers in a more conversational and hands-free manner. 

Advanced Email Automation: 

Advanced email automation is no longer just email on autopilot—it’s about guiding your leads through a journey so smoothly. This will look like a sophisticated journey mapping that will nurture leads through all phases of the customer lifecycle. Typically this will consist of a series of automated emails that are triggered based on specific actions or behaviors exhibited by the leads.

Accelerated Mobile Pages (AMP) For Email: 

Dynamic and interactive content within emails will let your recipients take action without ever leaving their inbox. 

The ability to embed dynamic and interactive elements such as forms, quizzes, carousels, and live content directly into emails empowers recipients to engage with the content in a more meaningful way. 

For example, a retailer can include an interactive carousel showcasing their latest products, allowing recipients to browse, select, and even purchase items without leaving the email. Or include a fun spin-the-wheel to win a deal on your product or services. 

This not only streamlines the user experience but also increases the likelihood of conversions by reducing busy work in the customer journey. 

User Generated Content: 

Blend in customer reviews and social media posts into your marketing like a secret ingredient that adds an extra kick. Sprinkling customer reviews and social media posts in marketing materials will provide powerful social proof. 

Interactive Email Elements:

 Imagine emails where you can shop, book, and swipe through images without ever leaving the comfort of your inbox. Well, in 2025 we expect emails that include features like in-email purchasing, appointment booking, and image carousels to streamline the buying process. 

Timing is Everything: 

AI algorithms will quickly determine optimal timing and messaging for promotional content based on recipient behavior.

For example, AI algorithms can track when recipients open emails, click on links, make purchases, or unsubscribe, allowing marketers to gain valuable insights into their behavior. 

By analyzing these data points in real-time, AI algorithms can predict the most favorable timing to send promotional content to maximize engagement and conversions.

Omnichannel Integration:

Seamlessly integrating your marketing efforts across all channels ensures a smooth experience for your customers. 

By coordinating messaging and interactions across platforms like social media, email, and physical stores, businesses can provide a unified experience that builds trust, enhances engagement, and drives customer loyalty.

This allows brands to capture the full customer journey, tailor content to each platform’s strengths, and ultimately create a more impactful and cohesive marketing strategy.

Winning Hearts Back: 

Personalized re-engagement campaigns will sweep inactive subscribers off their feet. Brands should use genuine, personalized approaches to win back inactive subscribers. 

For example, try crafting a creative and personalized re-engagement email that acknowledges the subscriber’s inactivity, offers an incentive or exclusive offer to entice them back, and emphasizes the value of reconnecting with the brand.

Keep the Good Times Going: 

The party doesn’t end when your customer clicks “pay.” Remember the post-purchase festivities! 

Keep serving up easy ways to engage with your audience through newsletters and educational content that delivers more value than a never-ending happy hour. Keep them coming back for another round!

Bringing it Home: What Brands Should Focus On

Phew! After that hefty 2025 marketing trends list, what would your brand even focus on?! We made it simple for you: 

• AI-Infused Personalization: Invest in tools that make personalization as easy as flipping a cocktail shaker.
• Interactive Content: Craft experiences that engage your audience like a mixologist crafting the perfect cocktail—interactive and delightful.
• Privacy and Protection: Keep your customer’s data safe because just like a secret recipe, some things are meant to stay in the vault.
• Accessibility and Mobile Optimization: Make your content as accessible as a comfy bar stool and as seamless as a well-mixed cocktail.
• Integrated Marketing: Like a bartender flipping bottles without missing a beat, keep your marketing efforts seamlessly integrated.

We Got You A  Little Something…

As we step into 2025, making marketing an experience takes the cake. 

This trend makes engaging content and captivating websites ever more important for brands.

That’s why we created our 2025 Content Trends Guide and  2025 Website Trends Guide —a cheat sheet to make your site unforgettable and your go-to resource for the strategies, tools, and ideas that will define the year ahead. 

Inside, you’ll find several trends that you can start implementing right now (or work into your plans for the new year) to grow your brand and connect with your audience in smarter, more meaningful ways. 

Here’s a sneak peek of what’s inside: 

For Content Trends:

• The rise of Zero-Click content. 🧠
• Why messy content will set brands apart. ✨
• User Generated Content and how it’s changing the game. 🎯

Ready to see what’s next for content? 

✨Get the guide here. 

This is your chance to create content that makes a *real* impact in 2025. 

For Website Trends: 

• Why mobile-first design is non-negotiable.📱
• How to use micro-interactions to keep users engaged. 🔁
• The rising power of AI chatbots for better user experiences. 🤖
• + more, duh. 

2025 is the year to prioritize your digital presence and deliver the wow-factor your audience is craving.

✨Grab the guide here and make your website the professional, standout experience it deserves to be.

The future of your brand online starts now! 💡