User Experience and Lead Generation Website Design for Small Businesses 

Trust us, crafting a lead generation website is not as daunting as it sounds! We know that marketing can feel overwhelming at times, but we’re here to break it down and make it approachable, even fun. Grab a drink, a snack, your cozy blanket, and let’s dive in together. 

User Experience For A Lead Generation Website 

First things first, let’s talk user experience (UX). It’s like the bartender at a fancy cocktail joint—when it’s good, you want to keep coming back for more. 

User experience (UX) is important for engaging site visitors and for an excellent lead generation website. A strong UX not only boosts user engagement but also impacts aspects like conversions and Google ranking. Let’s see what darn good UX looks like in real life.

Her First 100K

Her First 100K is a feminist company, led by New York Times Best Selling Author Tori Dunlap, that talks about MONEY.  You’ll find strategically timed movement, flashing headlines, and scrolling marquees. Peruse HFK’s website to see how intuitive navigation and engaging content come to life to create a  lead generation website.

 

Hilary Krueger

Hilary Krueger is all about story-driven email and content marketing…but done differently (and so is her UX). On the hunt for good UX? Get inspired here with bold color and copywriting. 

Notice how Hilary’s website uses a conversational and casual tone to connect with visitors, making the content more relatable and engaging. The choice of  bold colors and copy creates a memorable visual impression for the users.

 

Fat Cat Creamery 

 

Fat Cat Creamery is a unique small-batch ice cream company that handcrafts its ice cream from local ingredients. Their engaging copy matches their brand and we are here for it! This website is nothing short of engaging graphics and visuals, interactive elements, and accessibility features. 

For further insights, check out our past blog on Effective Website Design.

 

Use Clear Calls to Action

Crafting compelling calls to action (CTAs) is essential for guiding users toward desired actions on your lead generation website.  

What goes into an effective CTA: 

• Mix with Brand Colors that Pop: CTA’s should use brand colors that stand out. They should catch the visitors’ attention like a neon sign in a dark alley. 
• Stir in Some Fun Copy: Nobody wants a bland cocktail, right? CTA’s need to be engaging, fun, and oh-so-tempting. Mix in some witty phrases or exciting offers to make your visitors thirsty for more.
• Shake it Up Strategically: Don’t just randomly throw in your CTA’s like olives in a martini. Have a game plan! Place them strategically throughout your website, especially below the header and right in the center of the page where they can’t be missed.

Now that you know what goes into an effective CTA, here are some examples from our favorite brands: 

 

Queered Co.

Queered Co. is a shame-free personal finance educator who helps people find the right tools and perspective to create a financially stable life. 

The CTA’s here leverage the brand colors to make the buttons POP. Give the site a look and get inspired. 

 

Table & Thyme

Table & Thyme curates elevated experiences through delicious food, personalized service, mouth-watering displays, sociable company, and memorable conversation.  

Check out how their CTA’s include fun copy (“I’m Ready To Plan”) and places its buttons strategically throughout the site for easy user journey. 

 

Heyday Skincare 

Heyday Skincare products seek to make skincare easy by researching the best ingredients and educating others about skin. 

What to take note of when it comes to their CTA’s is the strategic placement of two CTA’s on the homepage, each leading to a different action. 

Two CTAs can gently guide visitors towards different actions based on their interests, nudging them in the right direction depending on what they’re looking for.

 

For more CTA examples, refer to HubSpot’s insightful guide.

 

Captivating Imagery

Incorporating visually appealing images that resonate with your brand is key to capturing visitors’ attention and conveying your message effectively. Strike a balance between images and white space to enhance visual appeal. 

What does it mean to have captivating imagery: 

• Great use of Product Imagery
• Creative Design and Layout
• Brand-focused Visuals
• Negative Space
• Conservative Color Palette

What captivating imagery looks like: 

 

Secchi

Secchi is a frictionless employee relationship management solution software. Here, Secchi provides a balance of images/graphics to white space ratio.

 

Hopson Rae

Hopson Rae is a women-led agency that mixes a dynamic combination of brand design, strategy, and execution. Overall, Hopson Rae’s use of strong imagery effectively showcases their products and services while delivering an impactful brand message to visitors.

Need help finding stock imagery? Explore our recommendations for the best places to source stock imagery here. 

 

Craft Well-Designed Headers

Headers are often the first thing visitors see on your website, so aligning them with what users are seeking is crucial. By creating informative and user-centric headers, you can enhance the overall browsing experience and guide users towards relevant content. 

What you need to know in order to design a good UX header…

• • Grab Attention with a Strong Visual: The header could include a stunning image, a captivating illustration, or even a bold typography treatment. Make it pop and make it memorable!
  •  Clear Messaging: The header needs to communicate the value proposition or main message with clarity. Use concise, compelling copy that instantly tells visitors what your business is all about. 
  • Keep it Clean and Uncluttered:  Keep it clean, uncluttered, and easy to navigate. Limit the number of elements to the essentials: logo, navigation menu, and maybe a subtle call-to-action. Less is often more! 
  • Consider Making it Sticky: This sticky header feature is a fantastic way to keep important information front and center, making it a breeze for your visitors to navigate your website and take action without feeling like they’ve lost their way on the website. 

 

Jones Dentistry 

Jones Dentistry is a great example of how a header section can be creative, have a responsive design, and provide clear navigation. 

 

 

Brand Good Time 

Take a deeper look at our very own header here. What to note here is how the header is simple, clean, and uncluttered with clear messaging that tells visitors exactly what the business is all about. 

Another tip to learn from this example is to include a partnership/”as seen on”  logo. Doing this can enhance the user experience because it establishes trust and credibility and provides social proof. Consider adding social proof to your header, you can thank us later. 

 

 

Prioritize Mobile-Friendly Design

With the majority of internet users accessing websites on mobile devices, ensuring a seamless mobile experience is non-negotiable. 

Statistics show a significant increase in mobile visits compared to desktop, emphasizing the need for mobile optimization. In 2023, “Visits: 313% more visits on mobile compared to desktop.” (Mobile vs Desktop Use and Trends in 2024)

So, why would someone pick a desktop over a mobile, or vice versa? Picture this: you’re a B2B looking for in-depth data analysis and intricate research. That’s where the trusty ol’ desktop reigns supreme, with its big screen and multitasking capabilities. 

On the flip side, imagine you’re a casual B2C shopaholic, scrolling on your phone. With its quick, on-the-go shopping and easy-peasy checkout, it’s like having a mini boutique in the palm of your hand. 

Sometimes, it’s not about where you start, but where you end up. A visitor might tease us by clicking over to a website on their mobile, only to sneak away before the fun even starts (we call that bouncing). 

Meanwhile, a desktop might captivate them longer with its more robust UX. 

In 2023, “Mobile usage had a higher bounce rate at 59.74% than desktop usage at 49.80%.”  (Mobile vs Desktop Use and Trends in 2024)

The choice between desktop and mobile depends on the intent. However, it’s important to optimize both for easy accessibility in order to have a well crafted lead generation website. 

Follow best practices such as responsive design, minimal text-heavy content, and prominent buttons. Take cues from these brand examples.

 

Overcoming Overspending 

 

 

 

Gradient Accounting

 

 

Meg Squats 

 

 For further reading:

• 6 examples of exceptional mobile website Design  
• Mobile vs Desktop Usage: Is It Changing? – Neil Patel 

 

WHEW! And there you have it. By incorporating these five tips, you’re not just developing a website but serving a lead generation website that will have your audience’s attention. 

Remember, a positive user experience is key to retaining visitors and fostering long-term customer relationships. A toast to building a website for an excellent user experience!   🎉

P.S. We’re Brand Good Time, a high-energy, dynamic web design and content marketing agency. Many of those examples above were built by US! Interested in spicing up your website? Learn more here.