I picked up my first weight at 19 years old and within a few short years, was actively competing. It was like another full-time job, and I loved every second of it (until business building became my full-time job). And just like business, there were blood, sweat, and tears.

Ultimately, I realized there were so many parallels between competitive lifting and building a business when I went to go all-in on my own… and I’m here to break it down for you.

You have to show up to see progress

There is no 1-2 day a week program in weightlifting that will put you in the rankings to crush your competition. It’s 5-6 days a week of WORK. It’s showing up, even when you don’t ‘feel’ like it, and nurturing your body to perform at its best.

In business, you have to consistently show up for your own brand both in marketing and how you build your product/service. You have to make a plan and be consistent, constantly assessing where you’re at and where you want to be.

Don’t compare your success to that of the pros

Podium finishes are freaking awesome at local competitions, but the likelihood of making it to the Olympics within a year of picking up a barbell is unlikely. Those people have been training their whole lives in some capacity for this! Building muscle (strength) takes time.

In business, entrepreneurs like Amy Porterfield and Jenna Kutcher all started small, too. They had a dream and they went for it – working day in and day out to hit their goals. They made sacrifices, had many sleepless nights and took big risks to get where they are today. (Remember this the next time you catch yourself comparing your business to the big dogs).

You can Google and find a program online, follow it and see ~some~ progress… but a coach will ultimately get you where you want to be

A coach who has coached many will have the formulas for you to build your strength and technique so you can make improvements and get stronger, quicker. They are by your side – watching your form, making necessary adjustments, and standing by your side on competition day cheering you on (strategically).

In business, the best investment you can make in yourself and your business is working with a coach who has what you want in your business. They’re there to provide the knowledge and tools to get you to where you want to be, quicker than if you ‘took a stab on your own,’ and with less overall stress on your part. They are your biggest cheerleader and base their success on yours… ultimately guiding you to be the best version of yourself.

This is the type of stuff that most business owners don’t talk about (and goodness gracious I have no idea why), but I’m here to give it to you straight. Building a business takes gut, perseverance, and a lot of courage – but it can be done.

If you’re feeling like you need more support on your entrepreneurial journey, you might be a good fit for my brand strategy intensives. Learn more about that program and how you can work with me by clicking here.