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You’re adventuring into the land of a new (or revamped) website. WOOHOO. You sit down at your computer in front of a blank Google Doc, willing yourself to start writing the copy. And you hit a major wall. Of course, you hit a wall – writing website copy… isn’t the easiest thing in the world.
BUT you know the words on your website are important, and you strongly want them to help you convert more business. The thing is: writing your website copy shouldn’t start with a blank page – rather, a strategy.
When someone lands on your website, they’re facing the “main” character of your online presence.
For small businesses, effective website copy can mean the difference between capturing a visitor’s interest and… losing them 🤯. Today, we will break down how to write your website copy in a way that not only engages your audience but also allows you to really enjoy the journey.
The Benefits of DIY Website Copy
At the end of the day, our #1 recommendation for website copy is hiring a professional to do it. At the same time, if budget is a factor, DIYing can be totally acceptable. But let me tell you, there are some juicy perks to flexing your writing muscles:
💰 Cost-Effectiveness: Hiring a professional copywriter can be expensive, especially for small businesses with tight budgets.
✨ Personal Touch: Writing your copy allows you to infuse your personality and unique perspective into your website, creating a more authentic connection with your audience.
🤸 Flexibility: When you’re the wordsmith behind your site, you’ve got the power to tweak and twist your copy whenever updates are needed. This is particularly important in a fast-paced business environment where information can change rapidly.
Web copywriting seems daunting but can be extremely rewarding and beneficial. By taking this approach businesses can better engage visitors enhance overall online visibility and drive conversions
🗣️Identify Your Brand Voice
Now, let’s talk about finding your brand voice. This is where you infuse your business with personality. It’s important to define this voice to ensure consistency across your website.
🎯 Getting to Know Your Audience
Knowing your audience is important for effective communication. Check this out:
✍️Crafting Engaging Headlines:
Your headlines are the first impression visitors will have of your content. We are firm believers in optimzing your headlines for success. If someone skimmed your website and only read the headlines, they should know what you do, who you do it for, and want to work with you. Here are some tips for crafting compelling headlines:
🤔Writing Persuasive Content
Onto the really fun part – being persuasive without breaking a sweat. Creating persuasive website content is necessary for converting visitors into customers. Here are some tips and techniques to help you write engaging and persuasive copy:
🔑Optimizing for SEO: The Secret Sauce
SEO refers to the practice of optimizing your website content to improve its visibility on search engines like Google. The higher your website ranks in search results, the more likely potential customers will find you.
Here’s how you do it:
📚Read more about SEO:
Recommended SEO Tools
To help you optimize your website copy effectively, consider using the following SEO tools:
Tools and Resources to Make Your Life Easy
Crafting compelling website copy can be made easier with the right tools and resources at hand. Here are some tried and true tools that can assist your website copywriting journey.
Structuring Your Copywriting Into Core Pages
The strategic organization of core website pages plays a major role in establishing a cohesive narrative that resonates with your audience. By carefully structuring core pages (such as the homepage, about page, services page, and contact page), you can effectively articulate your brand’s voice, values, and offerings.
Each page serves as a component in the storytelling journey, guiding visitors through a seamless experience that not only informs but also inspires action. ✨
Here’s a guide to structuring the core pages of a website to effectively communicate your brand voice and engage visitors:
🏠 Homepage: This is your brand’s virtual front door. Make sure it provides a snapshot of your brand, its values, and offerings at a glance. Use compelling headlines, engaging visuals, and CTAs to guide visitors to explore further.
👋 About Page: This is where you can humanize your brand and build a connection with your audience. Tell a story that highlights your brand’s journey, values, and mission. Focus on how your brand can address the needs and challenges of your audience. End the page with a clear CTA that encourages visitors to take the next step, such as subscribing to a newsletter or booking a consultation.
💅 Services Page: Detail the various services or products you offer in a clear and concise manner. Highlight the benefits and value proposition of each service, and provide information on how potential clients can get started. Use engaging copy and visuals to explain how your services can solve the pain points of your target audience.
☎️ Contact Page: Make it easy for visitors to get in touch with you. Provide multiple contact options such as a contact form, email address, phone number, or links to your social media profiles. Consider adding a map to show your location if applicable. Ensure the contact page is user-friendly, accessible, and inviting for visitors to reach out.
By following these guidelines and structuring your core pages in alignment with your brand voice and messaging, you can create a cohesive and engaging website that effectively communicates your brand identity and drives conversions. 🛍️
Writing your website copy is a chance to show the world what your business is all about – and trust me, it’s going to be a hit! Writing your website copy can be a fun and fulfilling process. By understanding your brand voice, knowing your audience, crafting compelling headlines, and refining your copy, you can create engaging content that resonates with visitors.
Remember, your website is a reflection of your business, so take the time to make it shine. So, go ahead, stir up some magic with your words, and watch your audience raise a toast to your amazing copywriting skills (we’re cheering you on!). If you are feeling overwhelmed or you hit a creative dead end, we would love to help out. Chat with us today and let’s create the website content of your dreams. 🥂
As a marketing strategist and business mentor, I help brands grow, scale and expand passion-driven & impact-led businesses that stand the test of time.
If you enjoy reading this blog, you might also enjoy the She's Busy AF podcast - where I dish tips JUST LIKE THESE, for free, in a listenable format. Head on over to your fave podcast platform and tune in today!
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© 2023 Brand Good Time™️ | Florida Marketing Agency
Privacy Policy |
This website was built by the most fun team ever (ahem, it's us, Brand Good Time™).