I'm the founder + lead strategist here at Brand Good Time, where we craft custom, sustainable marketing strategies and kick some ass with marketing development. Click here to learn more.
If you enjoy reading this blog, you might also enjoy the She's Busy AF podcast - where I dish tips JUST LIKE THESE, for free, in a listenable format. Head on over to your fave podcast platform and tune in today!
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When you have a business that starts from passion, from scratch or even one that’s passed down to you from family or a friend, it can be daunting to sit down and figure out how you should spend your money within it to ultimately keep pushing it forward and profitable.
There is always that “what if” of spending your money wrong, losing money, or making a bad investment. Truth be told, sometimes you have to make those bad investments to learn from and grow – but if there becomes a pattern, that’s when you need to begin to worry.
Not to mention, when you have a few strokes of bad luck in a row with investments, it can truly hinder your decision-making process and create PTSD. But today, we’re not talking about things to avoid, but actually things to DO when looking to spend your money the right way within your business, and when to know if it’s time to spend your hard earned dollars.
Companies of ALL sizes can benefit from sales training. Sales training is an investment that is 100% worth your dimes – especially as consumer behaviors shift and change. When I first started my business, I totally relied on word of mouth and referrals and that alone was a huge leg up for my business in sales. But eventually, I wanted more. I wanted to land specific businesses and needed to develop a strategy to do so. Investing in sales training is what got us there and increased our agency revenue YoY.
When to know it’s time to invest in sales training:
If you feel as if you don’t have enough arms and time in the day to do all the things your business requires, one of the best ways to free up your time is by upgrading or investing in new systems and automations. Thanks to technology, there are so many ways to do this – in sales, marketing, admin, operations, etc.
Need to send weekly emails? Automate with software like Flodesk, ActiveCampaign or MailChimp.
Need all of your automation software to speak to each other and work collaboratively with each other? Zapier is your BFF – you can create zaps that make EVERYTHING integrate. Zapier is literally one of my favorite automation tools.
Need a place to host your course or digital product content (and even sell!)? Podia is one of my favorites lately, but Kajabi and Kartra are also fantastic alternatives!
A few of my other favorite tools include Monday.com (for automating to-dos), Honeybook (for Client Management automations), Slack (for communicating with my team), and good old fashioned Standard Operating Procedures.
When to know it’s time to invest in systems and automations:
As mentioned earlier, consumer trends and behaviors are constantly changing. Your business needs to be *with it* on these changes and molding and adapting your marketing strategies TO them – which can be challenging, even if what you have to offer as a business IS marketing. It can be tough to look into your own business and create these strategies when you’re laser focused on selling your product. Investing in marketing strategies allows for an outside perspective on how to get your business name out there – and visible.
When you know it’s time to invest in marketing strategies:
This can also look like hiring a consultant onto your team to help you along with said new strategies. Enter Brand Good Time as your new consulting BFF! If you’re interested in expanding and growing through some time-proven strategies, head over here to learn more on how to work with me!
Sometimes your business dreams might require some internal expansion, like adding new team members! However it can be confusing and even cause some back and forth decision making when you aren’t sure if it’s the right time to add a new member or members.
Some indications you probably need to spend the money and hire look like this:
I know it’s hard to look at ways to spend your money for your business, especially if you’ve had a few bad investments that leave a bad taste in your mouth. Don’t fall for the smoke and mirrors, instant results click bait traps that have become a growing trend within the entrepreneurial community.
If someone is promising instant results, please do me a favor and sprint in the other direction. What most people don’t realize is that it takes persistence and confidence to achieve the results you want! So shameless plug here, that’s where I come in.
I offer two different types of consulting services when it comes to working with me – brand strategy intensives and long term CMO services. If you want a more diy, give-me-the-instructions-and-I’ll-do-it, then my brand strategies intensives are definitely your go-to! Customized uniquely to your business and your needs, this is perfect if you want more control with your marketing.
If you’re more like “Lauren, I have a thousand other things to do, I’m not sure if I can do it all with my marketing,” then working with me as your long term CMO might be more your fit! If you have a team that can help implement strategies, or the ability to keep on support to do it for you, shoot me a message HERE, and let’s get started on bringing your biz to the next level.
With that being said, don’t be afraid to spend your money the right way! Signing off as your marketing bff and biz cheerleader,
Lauren
Metrics tell you how well your marketing is working, and they also tell you how to make your next marketing move. Our Metrics Mothership is easy-to-use and a centralized dashboard to help you understand the success of your marketing to start making money moves TODAY.
what if we told you: data tells you everything you need to know
As a marketing consultant and business mentor, I help brands grow, scale and expand passion-driven & impact-led businesses that stand the test of time.
If you enjoy reading this blog, you might also enjoy the She's Busy AF podcast - where I dish tips JUST LIKE THESE, for free, in a listenable format. Head on over to your fave podcast platform and tune in today!
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