Launching a website is an exhilarating (and often exhausting) process. It’s a pivotal moment for any business as it makes a grand entrance into the digital world. With a new (or old) website launch, you get to showcase your unique offerings and attract all the right people to your little corner of the internet.

It’s not just about putting up a pretty website; it’s about making a statement, creating a lasting impression, and setting the stage for your brand to shine. But here’s the catch: without proper marketing strategies, your efforts may go unnoticed.

Not to be all Catholic-high-school-nun on you, but “if you fail to plan, you plan to fail,” and we want nothing but catapulted success for your website. Which is why we’re here to guide you through the process and outline the must-do steps.

This blog post will explore the significance of a well-planned website launch and highlight the key elements you need to consider. Also, we’ve tossed in our free website launch checklist! Stay tuned until the end of the blog to download it. 👀

1. The Pre-Launch Preparation

Before hitting the “launch” button, you must lay a strong foundation. Let’s break it down with some actionable steps:

• Content Auditing: Review all of your website content. Check for outdated info, broken links, or anything that needs a fresh twist.
• SEO Optimization: Stir in a bit of SEO magic. Optimize your website for search engines so that when people search for what you offer, your site pops up. 
• Functionality Testing: Your website needs to look and work flawlessly on every device. Does your website design adjust properly to each screen size? Test it!
• Domain and Hosting Setup: Set up your domain and hosting so your website can shine in the best spot possible.
• Cool Website Design: Design your website to be visually stunning and oh-so inviting. Is your site’s design visually appealing and user-friendly website layout? 
• Content Development: Create compelling, engaging content that makes visitors want to linger on your site. (like a blog! *wink, wink*)
• Testing and Quality Assurance: Before the big reveal, ensure everything is tested, tweaked, and polished to perfection. You want your website to be smooth, balanced, and utterly irresistible. Test all buttons, links, spelling, etc. Grab your team, friends, or family members to user-test your site. Do they understand the message you’re trying to get across? Can they easily navigate through your site? 

Not only do you have to plan before you launch, but you also have to pre-plan for after you launch (aka the afterparty). Take a step further and consider how you want to leverage the launch. 

This is your golden opportunity to boost visibility and conversions. Your website is more than just an online presence—it’s your most powerful marketing tool. Whether you’re launching a brand-new site or revamping an existing one, our guide will help you unlock its full potential.

👉🏼Learn 8 ways to take advantage of your new (or old) website and generate more leads here. 

👉🏼More ideas on how to leverage your new website launch. 

By following the strategies provided in the guide, you’ll be well on your way to leveraging your website launch for optimal results! 

2. Launch Day and Beyond

Once the big day arrives, it’s time to implement some best practices for a smooth launch. Monitor your website traffic closely, check for any bugs or issues, and be prepared for high levels of traffic. But remember, launching your website is just the beginning. Post-launch activities are equally vital. Regular maintenance, updates, and performance tracking are necessary to ensure your website continues to thrive.

Some handy dandy tools for this: 

• Google Analytics: This is like your bartender’s guidebook. It helps you track website traffic, monitor user behavior, and stir up insights to improve your website’s performance.
• Hotjar: It’s like a secret taste tester. Hotjar allows you to see how visitors are interacting with your site through heatmaps, session recordings, and feedback tools, making it easier than ever to identify any bugs or issues.

To help you stay organized, we’ve created a detailed website launch checklist, ensuring you don’t miss any important steps in the process. 

3. The Website Launch Checklist

Now, let’s dive into the nitty-gritty of our comprehensive website launch checklist. This step-by-step guide covers everything from finalizing content and website design to user testing and post-launch strategies. By following this checklist, you will be set for a successful and impactful website launch. (woohoo!)

As promised, download your free website launch checklist below! This resource provides detailed explanations and additional tips to help you navigate each checklist item flawlessly.

Launching a website is a significant milestone, and a well-planned launch is key to making a lasting impact. 

We at Brand Good Time know what it takes to create a digital experience that not only looks great but also delivers results. We have years of experience and a track record of successful website launches under our belt. 

👯‍♀️We’re not just marketing; we’re your partners in growth. Interested in how we can shake things up for your website? Learn more here.