Defining your unique selling proposition, plus what else you need to stand out   Differentiating Factor, or just plain and simple- differentiation. What is it? It looks like a big concept, but let’s put it into simpler terms. There are some products that are quite literally the same- peanut butter, flour, laundry detergent, etc. They […]

Defining your unique selling proposition, plus what else you need to stand out   Differentiating Factor, or just plain and simple- differentiation. What is it? It looks like a big concept, but let’s put it into simpler terms. There are some products that are quite literally the same- peanut butter, flour, laundry detergent, etc. They […]

Everything you need to know about the importance of a routine social media audit Audits – you’ve heard us talk about them, but maybe some of you still don’t really know what they are. To put it plainly, an audit is like the oil change/engine check up for your social media accounts. It tells you […]

Finding Your Marketing Match   Everyone has that one breakup that they remember that was either done to them, or they did to another person. Whether it was a super awful, angsty, my-mom-knows-and-theres-no-going-back, or a sad mutual one that there wasn’t much to, we can agree that a majority of breakups happen because of one […]