Navigating the Future of Marketing: Trends and Predictions for 2024 The Pulse of Social Media Marketing Let’s kick things off with social media marketing, a realm that’s constantly evolving. In a recent all-hands meeting with my team, we uncovered some fascinating shifts that are worth noting. High-contrast posts are making waves, cutting through the noise […]

Prefer to listen? Check out the podcast episode below! Marketing trend predictions to use to optimize your strategy Trends: we love them. We hate them. When it comes to TikTok or Instagram, we can’t stay on top of them fast enough (well, most of us). The trends covered in this article are overarching marketing trend […]

Email marketing + why I love it (it’s not dead, one of the best middle-of-funnel marketing tactics) In fact, a crazy stat: More people are opening email accounts. In 2020, the number was 4 billion, and according to Statista, that number will increase to 4.6 billion users by 2025. All in all, It’s like a good […]

Not having a small business marketing strategy is akin to having a car but not knowing where to drive it, or a destination and not knowing how you’re going to get there. Just because you have a solid idea, doesn’t mean it can flourish by itself.    In comes having a beautifully crafted marketing strategy.  […]