Branding and design are critical to any business, as it gives your potential customers an immediate first impression before they know anything else about you. But as a digital marketing agency, and perhaps any business that sells a service rather than a product, visual design is everything.  Socratik, the SEO agency I co-founded two years […]

Marketing collateral sounds like a big fancy phrase, but we promise you it isn’t. If you don’t know what it is, the good news is you probably already had it without even knowing that you did. Marketing collateral is any type of medium that you use to promote your services, product, or business. Literally, anything. […]

Need to know facts and strategies to grow and maintain your brand reputation Brand reputations can grow and thrive, and can also come crumbling down in seconds. Maintaining one has its obstacles, and one little bump in the road that isn’t addressed and assessed and dealt with in the right way can harm your reputation […]

Defining Brand Voice and What it Means for Your Brand   Building a brand can be completely overwhelming. Between keeping up with social media trends, trying to pick out what photos to post when and where, and maintaining an up to date website, it’s a lot to juggle. How does everything come together? How do […]