Let’s face it, your brand isn’t the only one of its kind out there. In a bustling marketplace packed with well-established brands, smaller brands can find it daunting to secure their market positioning and thrive. Brand competition against big brands requires a strategic approach that goes beyond mere visibility. To truly make a mark and […]

Navigating the Future of Marketing: Trends and Predictions for 2024 The Pulse of Social Media Marketing Let’s kick things off with social media marketing, a realm that’s constantly evolving. In a recent all-hands meeting with my team, we uncovered some fascinating shifts that are worth noting. High-contrast posts are making waves, cutting through the noise […]

Prefer to listen? Check out the podcast episode below! Marketing trend predictions to use to optimize your strategy Trends: we love them. We hate them. When it comes to TikTok or Instagram, we can’t stay on top of them fast enough (well, most of us). The trends covered in this article are overarching marketing trend […]

Email marketing + why I love it (it’s not dead, one of the best middle-of-funnel marketing tactics) In fact, a crazy stat: More people are opening email accounts. In 2020, the number was 4 billion, and according to Statista, that number will increase to 4.6 billion users by 2025. All in all, It’s like a good […]