Navigating the Marketing Maze: To Hire or Outsource? First and foremost: hi. I’m Lauren Lauren, your guide through the bustling world of brand marketing. As the host of the “She’s Busy AF” podcast, I’ve had the pleasure of diving into a myriad of topics that resonate with our busy lives. Today, I’m thrilled to share […]

4 ways to approach scaling a service-based business from the ground up Prefer to listen? Tune into the audio version: What is scaling, even? By definition, scaling your business means that you’re increasing your revenue at a faster rate than costs. Ultimately, scaling comes down to streamlining. When you set out with the intention to […]

Prefer to listen? Check out the podcast episode below! Marketing trend predictions to use to optimize your strategy Trends: we love them. We hate them. When it comes to TikTok or Instagram, we can’t stay on top of them fast enough (well, most of us). The trends covered in this article are overarching marketing trend […]

Sometimes the hardest part of being a business owner and having something that you created isn’t the process of creating your “product,”, but getting others to see the value and worth as much as you do. Attracting your dream clients or even generating leads can feel exhausting, more so than the actual ideation and planning […]