What to do with free time on your hands Considering the sudden free time available now (thanks COVID),  it’s a great time to reflect, revamp, and prioritize what you and your business need. Remember those days when you used to sit in traffic, daydreaming about that after-work nap and wondering  “what productive thing could I […]

A Chat with an Influencer about Influencing Influencers are the equivalent of celebrity endorsements, but for the internet of the 21st century. The beauty of them though is the fact that they don’t technically have to be “famous.” You can reach niche audiences that benefit you greatly just by collaborating with influencers with a following […]

Defining your unique selling proposition, plus what else you need to stand out   Differentiating Factor, or just plain and simple- differentiation. What is it? It looks like a big concept, but let’s put it into simpler terms. There are some products that are quite literally the same- peanut butter, flour, laundry detergent, etc. They […]

Everything you need to know about the importance of a routine social media audit Audits – you’ve heard us talk about them, but maybe some of you still don’t really know what they are. To put it plainly, an audit is like the oil change/engine check up for your social media accounts. It tells you […]