A Chat with an Influencer about Influencing Influencers are the equivalent of celebrity endorsements, but for the internet of the 21st century. The beauty of them though is the fact that they don’t technically have to be “famous.” You can reach niche audiences that benefit you greatly just by collaborating with influencers with a following […]

Defining your unique selling proposition, plus what else you need to stand out   Differentiating Factor, or just plain and simple- differentiation. What is it? It looks like a big concept, but let’s put it into simpler terms. There are some products that are quite literally the same- peanut butter, flour, laundry detergent, etc. They […]

Everything you need to know about the importance of a routine social media audit Audits – you’ve heard us talk about them, but maybe some of you still don’t really know what they are. To put it plainly, an audit is like the oil change/engine check up for your social media accounts. It tells you […]

Finding Your Marketing Match   Everyone has that one breakup that they remember that was either done to them, or they did to another person. Whether it was a super awful, angsty, my-mom-knows-and-theres-no-going-back, or a sad mutual one that there wasn’t much to, we can agree that a majority of breakups happen because of one […]